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Brochure and newspaper marketing

Personally we use only internet based marketing, having found brochure and newspaper advertising to be too expensive for the results that it obtains. You may disagree. It is certainly true that there is a large percentage of the population who would rather find their holiday from a brochure in a travel agent or from a printed brochure than from the internet.

You will need to look at the prices for an advert in your chosen publication e.g. Sunday Times, France Magazine and decide whether it seems reasonable. Usually I think it is not,  but there are occasions when it could work - for example if you have a late cancellation and need to find someone at short notice.

Similarly if you are targetting a specific market sector - retired people, young families with babies, gardeners, bird watchers, and so on there may be a suitable magazine where you can advertise more cheaply than in a national newspaper or magazine.

One interesting anecdote in respect of marketing in the Press. I know of one person who wanted to get a few weeks of summer bookings for their rental apartment, and placed one advert in the Lady magazine, and got several weeks of bookings from that one advert. Clearly I am not going to recommend this as the best approach, but there is a possibility that the 'non-internet' world is being neglected as we all rush to advertise on the internet, and that there is still a case for old fashioned marketing techniques.